5 tips on how you can change ageism attitudes

Picture of Anna Letitia Cook
Anna Letitia Cook

Energising International Executives for more successful, productive, fulfilling leadership
International Executive and Holistic Success Coach | Author | Podcast Presenter | 30+ years working internationally

You can work on changing attitudes around you – This is more of an ongoing process which needs to be dealt with tactfully and intelligently.

1. By your own behaviour you can already set a good example to change this mindset.

2. Drip feed, at every opportunity, compliments about, and examples of, older people doing something well.

3. In particular, try using phrases like ‘well, obviously with her years of experience, she is the ideal person to solve this’ or something along those lines… Highlighting that it is her age and many years at work that make her so valuable and having such excellent skills/knowledge, is a very positive way to slowly change people’s attitudes.

4. Bring into conversation that so many high flyers these days are older women, e.g. Christine Lagarde, Indra Nooyi, Marillyn Hewson, Carolyn McCall etc and making the point that at this stage women are redynamised because they have so much more freedom and energy, children left home, confidence, focus etc…

5. You can also use statistics on the advantages of mature women in the workplace, the benefits that they give the company.

Some people will remain bigoted forever, but many will simply be unthinking and your information can be a key step in changing their outlook, benefitting you, other 50+ colleagues, the company and the colleague whose mind you have just opened – a win-win situation!

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